Benjamin Moore
”Live With It First”
Let’s be honest — there aren’t a lot of creatives who love getting banner ad assignments. But when Benjamin Moore needed banners, we saw an opportunity to use retargeting to help people live with a color before they paint it on their walls, providing both inspiration and a way to avoid Paint Color Regret.
We earned an interaction rate 30% higher than the national digital benchmark. See, banners can be beautiful.
CREDITS
GCD: Jordi Martinez
CD: Vanessa Fornier
ACD/COPYWRITER: Jonathan Richman
ACD/ART DIRECTOR: Alex Zamiar
EXECUTIVE PRODUCER: Kim Zaninoovich
DIGITAL PRODUCER: Jesse Wright