Skittles
“Smash The Rainbow”
Skittles has a proud history of great 30-second spots. So, when we had the privilege of working on the brand, it was important for us to evolve the work and do more than just a spot. Using YouTube annotation we were able to let users control what Tommy got to break in his Grandma's house.
The TV commercial won a Cannes Lion in the Film category and was a Webby Nominee. The interactive YouTube video was also a Webby Honoree and got covered by Mashable, Ad Age, and was in the Creativity Top 5 during the week of Cannes.
CREDITS
CCO: Ewan Paterson
ECD: Mark Gross
ACD/ART DIRECTOR: Alex Zamiar
ACD/WRITER: Jonathan Richman
PRODUCER: Matthew Green
EXECUTIVE DIGITAL PRODUCER: Jon Ellis
PRODUCTION COMPANY: Station Films
DIRECTOR: Harold Einstein
EDITOR: John Dingfield