Starburst
“Unexplainably Juicy”
What’s unique about Starburst? They’re crazy juicy but solid. Hence, the “Unexplainably Juicy” platform. These TV and online spots launched the campaign and feature people trying to explain all the juiciness in Starburst. They’ve been running on TV for 7 years.
"Juicedratics" directed by Andy McCleod. We came up with this script in the car on the way to set and produced it for next to nothing. It is now the longest-running spot in the campaign.
CREDITS - "Land Of Intensity" and "Tiny Jet"
CCO: John Maxham
ECD: Mark Gross
ACD/ART DIRECTOR: Alex Zamiar
ACD/WRITER: Jonathan Richman
EXECUTIVE PRODUCER: Will St. Clair
PRODUCTION COMPANY: Hungryman
DIRECTOR: Bryan Buckley
CREDITS - "Miniminneapolis"
CCO: Ewan Paterson
GCD: Mark Gross
CD: Chuck Rachford
ACD/ART DIRECTOR: Alex Zamiar
ACD/WRITER: Jonathan Richman
PRODUCER: Will St. Clair
PRODUCTION COMPANY: Smuggler
DIRECTOR: Randy Krallman
CREDITS - "Theories"
CCO: Ewan Paterson
GCD: Chuck Rachford
ACD/ART DIRECTOR: Alex Zamiar
ACD/WRITER: Jonathan Richman
PRODUCER: Matthew Green
PRODUCTION COMPANY: Rattling Stick
DIRECTOR: Andy McCleod